How to Succeed in a Roofing Company

Running Roofing Company involves more than just fixing roofs. You also need to wear a lot of different hats. This includes sales, marketing, and finance. You may also need to get a business license, depending on the laws in your area.


Legitimate roofing companies will always give homeowners a written estimate. If they do not, then you should avoid them.

Roofing companies often struggle to maximize their profit margins. There are many factors that can affect a roofing company’s profit, from weather occurrences to excess materials. However, there are also several ways to increase profits, including streamlining operations and cutting down on unnecessary costs.

Generally, roofing companies make between 20% and 40% gross profit. This number may be higher for service-focused companies and lower for new construction or large commercial companies. It is important to note that these figures do not take into account indirect costs such as sales commission or overhead.

One of the biggest factors in determining the profit margin for your roofing business is the amount you pay your employees. The more professional your employees are, the more money you can charge for your services. This is why it is important to hire employees who are qualified and have experience in the industry.

Another way to increase your profit margin is by reducing the amount of materials you use on each job. You can do this by taking advantage of discounts offered by suppliers or by bargaining with vendors. Additionally, you can also consider offering credit to customers with good payment histories. This can be a great way to boost your profit margins and encourage repeat business.

A roofing contractor can also increase its profits by focusing on niche markets. This may include homeowners in non-storm chaser areas, restaurants or universities. By focusing on a specific group of consumers, a roofing contractor can make more money while also improving its reputation.

When estimating jobs, it is important to use an accurate system for marking up materials and labor. The markup must be a percentage of the final selling price, not the job cost. Too many contractors miscalculate this and end up with a low profit margin. For example, if the job cost is $1,000, most roofing contractors will assume they are making a 10 percent profit, and bid $1,100 for the project.

To improve profit margins, roofing businesses should consider using Leap, a cloud-based software that helps streamline estimates and customer service. It can also help streamline inventory and project management. In addition, it can provide a more professional sales experience for customers.

Roofing materials

Roofing materials are important for a home’s overall look and function, and should be chosen carefully to ensure the best protection possible. Many factors come into play, including cost and durability. Choosing the right material will help homeowners increase the value of their homes and save money over time. The roofing material should also meet the local fire codes and be compatible with the framing of the house.

The most popular roofing material is asphalt shingles. These are available in a wide range of colors and styles, and they can add a dramatic accent to any home. In addition to being affordable, shingle roofs are durable and easy to maintain. Some homeowners choose to replace their shingle roofs every five to 10 years.

Other types of roofing materials include metal and slate tiles. Slate is one of the most expensive roofing materials, but it can last up to 150 years and is fire-resistant. Metal is another durable option, with lifespans of up to 35 years. It is often used on flat or low-slope roofs and can be molded or pressed to mimic other roofing materials.

A roofing company can help you determine the best materials for your home’s roof. They can advise you on the pros and cons of different roofing options, and recommend the best solution based on your home’s unique characteristics. They can also inspect the roof for soft spots, damage, and other issues that may need to be addressed.

Whether you are looking for commercial or residential roofing, a professional roofing contractor can help you get the job done right. These professionals can handle all aspects of a roofing project, from the installation of insulation to the waterproofing membrane. In addition, they can help you avoid any unexpected problems that might arise during the course of the job.

Roofing contractors use a variety of roofing materials, including metal, asphalt, and natural slate. These materials are durable and can withstand heavy winds, rains, and snow. They are also fire-resistant and are available in a variety of styles to match your home’s aesthetic. They can also be installed in combination with solar panels and heating cables to conserve energy.


Roofing is a tough business, and accidents can and do happen. A quality insurance package can help a roofing company recover from these losses. Some of the most important coverages include workers’ compensation, general liability, and commercial auto. In addition, a builders risk policy can protect buildings and materials while they are being constructed or renovated.

Workers’ Compensation insurance provides financial assistance if an employee is injured on the job. This can cover past medical expenses, future treatment costs, and lost wages. Having this type of insurance will ensure that your employees are covered and can continue to provide you with quality service. It is also a legal requirement in most states. Depending on the state, you may be able to save money by offering this coverage to your employees.

General Liability insurance is another key policy for roofing contractors. This insurance protects the roofing company against claims of property damage or bodily injury to third parties. It can be purchased separately or as part of a business owner’s policy (BOP). Errors and omissions insurance, or professional liability, is another common policy that protects roofing companies against lawsuits. This coverage is useful if a roofer makes a mistake or gives bad advice that causes the client to lose money.

In addition to these coverages, roofing companies should consider adding commercial auto insurance and an equipment floater. Commercial auto insurance covers vehicles that are used for business purposes. This includes any vehicle that is used to transport shingles or tools to the job site. A commercial auto policy can include a number of options for limits, deductibles, and ineligibility. This type of coverage is a must for any business that has vehicles. A business can save on its premium by implementing and documenting a safety program, and by paying the policy upfront instead of monthly. It is also possible to qualify for a discount if the business joins an industry or trade association. Lastly, a business can purchase an equipment floater policy to protect the company’s high-value equipment in transit. This type of insurance is especially helpful for construction businesses that ship large machinery or trusses on a regular basis.


If you want your roofing company to succeed, you have to provide good working conditions for your employees. This will increase their job satisfaction and keep them from seeking employment elsewhere. This includes ensuring that they have all the equipment needed to perform their work safely and efficiently. For example, they should wear hard hats, boots and safety harnesses. They should also use appropriate ladders and have access to a sturdy platform or scaffold. Moreover, they must be trained in basic safety operations both online and in-person.

The roofing industry has a shortage of skilled labor, which can cause problems for small businesses. It’s important to find creative ways to recruit and retain qualified workers, such as partnering with non-competing companies or offering apprenticeships. Recruiting at local high schools and vocational training programs is another way to attract new employees. Many of these students are eager to learn a trade, and you can help them avoid the burden of student debt.

Despite the shortage of skilled workers, it’s not impossible to start a roofing business. You can do several things to improve the odds of success, including registering your business as a corporation, partnership or limited liability company (LLC). LLCs are popular with roofing contractors because they protect the personal assets of owners in the event of lawsuits. However, you should consult a lawyer before deciding which entity to register.

Another key factor in the success of a roofing company is establishing a solid brand. In addition to advertising and marketing, a strong brand can help you stand out from competitors and attract customers. It can also reduce the risk of liability by ensuring that your insurance policy covers your business expenses. In addition, a strong brand can attract talented employees and build customer loyalty. Moreover, it can help you save money on payroll taxes.